--- title: Owner Match - Set Hubspot ownership with no effort description: Owner Match automatically assigns the right HubSpot owner based on any CRM property. --- [Skip to content](https://ownermatch.io/en/#main-content) [![Owner Match](https://ownermatch.io/hubfs/raw_assets/public/ownermatch/images/logo/logo-mark.svg) OwnerMatch](https://ownermatch.io/?hsLang=en) Menu - [Why](https://ownermatch.io/en/#why) - [How it works](https://ownermatch.io/en/#how-it-works) - [Pricing](https://ownermatch.io/en/#pricing) - [FAQ](https://ownermatch.io/en/#faq) [EN](https://ownermatch.io/en/) [IT](https://ownermatch.io/it/) Install on HubSpot ↗ HubSpot Ownership · Made Simple # Every record has an owner. Owner Match finds it. Owner Match assigns CRM records to the correct HubSpot owner based on the value of any property — territory, country, product line, business unit, or anything else you route on. Build the mapping once, reuse it everywhere. Install on HubSpot ↗ [See how it works ↓](https://ownermatch.io/en/#why) 10-minute setup · Accessed directly from HubSpot · No separate login Configuration · Contact routing by country Mappings: 2 Object Contact Property Country Italy → italy.owner@example.com France → france.owner@example.com Contact #482 · Country: Italy Assigned to italy.owner@example.com Matched Property matching+ CSV import/export+ Reusable configurations+ Contacts+ Companies+ Deals+ Tickets+ Custom objects+ Property matching+ CSV import/export+ Reusable configurations+ Contacts+ Companies+ Deals+ Tickets+ Custom objects+ Why teams switch ## Stop maintaining routing logic by hand. Replace scattered workflow branches with one reusable source of truth for ownership logic — manageable in minutes, scalable to thousands of mappings. 01 / Speed ### No more workflow branches. Create a mapping between property values and HubSpot owners, then apply it with the Owner Match workflow action — no complex branching logic to build or maintain. 02 / Control ### One place for every mapping. Update routing rules in Owner Match instead of duplicating the same logic across many workflows. Reuse the same configuration wherever that CRM object is routed. 03 / Scale ### Built for large mapping sets. Import and export mappings via CSV, validate large batches, and catch invalid rows before they break routing — no manual re-entry required. How it works ## From value to owner, without magic. Owner Match evaluates one enrolled record at a time, right inside your HubSpot workflows. 01 ### Workflow record A record enters a HubSpot workflow where the Owner Match action is configured. 02 ### Read property The action reads the live value of the property you chose when building the configuration. 03 ### Find mapping Owner Match checks your saved configuration for a mapping that matches that value. 04 ### Assign owner When a match is found, Owner Match updates the record owner in HubSpot automatically. If the property is empty or no mapping exists for that value, Owner Match makes no change — the record's existing owner stays untouched. Coverage ## Works across your entire CRM. Ideal for teams that assign records based on territories, countries, business units, product lines, or any other CRM property. - Territories, countries & regions - Business units & product lines - Language & market segments - Any custom routing property **Contacts** Supported **Companies** Supported **Deals** Supported **Tickets** Supported **Custom objects** Optional permission HUBSPOT OWNER-ROUTING MADE SIMPLE ## Plain and Simple. Instead of relying on **complex workflows** or manually updating assignment rules, Owner Match gives your team a **simple way to manage** owner-routing logic in one place. Configurations can also be **imported and exported via CSV,** making it easy to update large sets of mappings or manage them outside HubSpot when needed. ![om-001](https://ownermatch.io/hubfs/om-001.png) ![om-002](https://ownermatch.io/hubfs/om-002.webp) ![om-003](https://ownermatch.io/hubfs/om-003.webp) ‹ › Built for scale ## No black box on bulk imports. Every imported row is validated before it reaches your configuration. Invalid rows are flagged with the exact reason, so nothing silently breaks your routing. Italy;italy.owner@example.com Row can be imported as-is Valid Spain;unknown@example.com Owner email can't be resolved to a HubSpot owner Unknown owner italy;italy.owner@example.com Duplicates "Italy" — case and whitespace are ignored Duplicate France;france.owner@example.com;2024-01-01 Row structure doesn't match the expected columns Invalid format Pricing ## Pricing that scales with your routing, not your headcount. Start free. Upgrade when you need more configurations or higher daily volume. Talk to us for enterprise-scale routing. Free $0 / forever Try Owner Match on a single routing rule. - 1 active configuration - Up to 50 processed objects / day - 1 CRM object type - CSV export - Community support Install for free Most popular Basic $\[XX\] / month For teams managing routing across multiple objects and larger mapping sets. - Up to 10 configurations - Up to 2,000 processed objects / day - All standard CRM objects - CSV import with validation - Priority email support Start Basic plan Custom Let's talk For organizations with high-volume routing, custom objects, or advanced governance needs. - Unlimited configurations - Custom daily object volume - Custom object support - Dedicated onboarding & support SLA Request a quote Illustrative limits — confirm final plan thresholds and pricing before launch. Usage limits reset daily. FAQ ## Frequently asked questions. Do I need a separate account to use Owner Match? No. Owner Match is accessed directly from HubSpot after installation — there's no separate login or external account. What happens if a record's property doesn't match any mapping? Owner Match makes no change. If the property is empty or there's no mapping for that value, the record's existing owner is left untouched. Can I manage large sets of mappings? Yes. Configurations can be imported and exported via CSV, so you can update large sets of mappings in bulk or manage them outside HubSpot. Does Owner Match work with custom objects? Yes, when the optional custom object permissions are granted during installation. Will changing a mapping affect workflows already running? A configuration can be used by multiple live workflows. Treat mapping changes as changes to production routing logic, and test important updates before relying on them at scale. Get started ## Talk to the team. Tell us about your routing setup and we'll get back to you within one business day. ## Stop maintaining routing logic by hand. Set up your first configuration in minutes and let Owner Match handle the rest. Install on HubSpot ↗ Talk to sales ![Owner Match](https://ownermatch.io/hubfs/raw_assets/public/ownermatch/images/logo/logo-mark.svg) OwnerMatch Automatically match every HubSpot record with the right owner. A product by Vantiro #### Product - [Why Owner Match](https://ownermatch.io/en/#why) - [How it works](https://ownermatch.io/en/#how-it-works) - [Pricing](https://ownermatch.io/en/#pricing) #### Resources - Documentation - HubSpot Marketplace listing - Support #### Legal - Privacy Policy - Terms of Service © 2026 Vantiro. All rights reserved. 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